This is Mazzy and Cooper (Coop!). They are both rescues and their old lives are now a distant memory from their Paw-some, loving, Fur-ever homes, but did you know that black-colored dogs are passed over for adoption in favor of lighter-colored dogs, and big black dogs are passed over the most. This phenomenon is often referred to as Black Dog Syndrome. Support dogs like Mazzy and Coop by purchasing a WagAware charm for you and your dog. Also, consider purchasing for a friend, a friend’s dog, or a friend considering adoption, and tell them about WagAware and what we stand for, and about the beautiful, black dogs in shetlers who need our help!
There are many reasons for Black Dog Syndrome, and none of them relate the the actual dog’s behavior! Many shelters now have websites that feature photo profiles of their dogs, which is a wonderful way to give shelter dogs exposure. Unfortunately, because black dogs do not photograph well (and the nuances of their features aren’t as perceptible and obvious), lighter-colored dogs have an advantage with potential adopters browsing the site. Some people believe that during the pet adoption process, potential owners associate the color black with evil or misfortune (similar to the common superstition surrounding black cats), and this bias transfers over to their choice of dog. Other factors may include fear stigma against certain breed types, and the fact that large, black dogs are often portrayed as aggressive in film and on television.
Regardless, these are all human biases that have nothing to do with the dogs themselves, so as their advocates we have to remind people how amazing black-colored dogs are! Personally, I’ve never met a black dog I didn’t immediately fall in love with. Black dogs are just as special as their lighter counterparts, and, therefore, those currently in shelters need our help even more. Next time you consider adopting, please consider a black-colored dog. You won’t regret it. Tell us about your black-colored dog or one you know and adore. We would love to hear! Comment below or send an email (with pictures) to firstname.lastname@example.org.